Top 10 Tips for Using Twitter

Top 10 Tips for Using Twitter

In the modern world today, Twitter forms one of the most powerful social media platforms for businesses and entrepreneurs to use. It is capable of delivering your brand marketing messages fast and also directly to your specific target audience. If you are not familiar with how to use Twitter correctly then you could be missing out on a number of goodies. Below are some top 10 tips for using Twitter that will be of much help to you in order to get the most out of using twitter for marketing purposes:

1. Share Valuable Content
You should make sure that you draft your content tweets as well as replies in a seamless manner that matches your brand. This will compel people to read your tweets and also click on the links that you share. This will enhance your click-through rates and retweet in a remarkable fashion.

2. Utilize Keywords in your Tweets
Keywords remain to be the driving force that is relevant for web content. They are the backbone for content in blog posts, websites and also twitter. You should use keywords that best describe your industry or business.

3. Ensure your links contain useful content
Ensure that the links you share contain useful content as they will be effective in growing and also retaining followers. This has been found to be more effective that engaging your followers in a conversation. Sharing more useful links usually enables your fan base to grow more than replies and conversations.

4. Use Twitter features to discover what clients need
There are some Twitter tools like the search feature fund in a tool like HootSuite to look for conversations that touch on a problem that your own business can solve. This will enable you to get an insight onto what is on your prospective audience’s mind and get an opening for you to assist them. You can provide a link or a video that will solve their issues effectively. This simple move might lead to you getting more customers in future.

5. Connect to the right People and start tweeting with them
Businesses should focus on how best to implement their Twitter strategy. Your business should focus more on finding people that are relevant and the ones that will follow you. There is no point of having so many followers that do not get you anywhere or anything. Utilize tools like Twellow, Wefollow and Follower Wonk to find the people based in your region and those that are interested in your industry. After getting the right audience, tweet with them by following and engaging in their conversations.

6. Nurture Relationships
You should pay attention when anyone tweets about your business or retweets anything you share. You should never take it for granted when somebody helps you share the word. You should thank them and add them to your private list of tweeters and retweeters. You can also attempt to know more about them in order to nurture your relationships. Check out Lisa Overholt Twitter Account for ideas and tips on how you should set up your Twitter page.

7. Engaging your audience
Ensure that you come up with ways of reaching out to your audience and engaging them. Never set your Twitter feed to operate in auto pilot or push for promotional content. You will get more attention if you make your feed a resource for all your followers.

8. Being helpful
Effective marketing on Twitter usually takes time and takes more than just merely selling and pushing your advert message. You should interact and engage with your consumers consistently. This will make your product or service to remain on top of your mind always and they will come to you when they need your services or products.

9. Using Hashtags to create conversations that center around your brand
Ensure you display your followers’ tweets when they retweet by displaying their tweets on your blog or site. You should create hashtags to challenge your followers to do something which will both be fun and spread your brand message far and wise. This will market your brand effectively.

10. Tweet Links to Your Own Blog
Twitter can be used for lead generation. You can use it as a channel to drive traffic to other avenues that have your content. Ensure you do not go overboard or spammy and this will give you an edge over other brands.
All these are some of the top 10 tips for using Twitter for marketing purposes.


Why Twitter is Great for Your business

Why Twitter is Great for Your business

Business owners are often being encouraged to engage on Twitter. You’ve seen the remarkable things Twitter can accomplish for your business. How loyal followers will increase your visibility and even put you ahead of the competition.

But exactly how true is it?

A number of you may find it difficult to believe considering the amount of Twitter users are a lot less than the level of Facebook users.
Businesses all over the world are using Twitter to get in touch with a bigger target audience. Again and again, Twitter has shown to be an excellent tool, particularly in the sales and marketing world in which revenue is the single thing people are likely to see.

You might still be doubtful and I totally get it. This content is about why Twitter is great for business. At the conclusion of this post, you may change your mind (you’ve been cautioned) regarding Twitter.

1. Connecting with your clients

Sending a possible customer a private text after they’ve followed you is a good way to increase the appreciation and trust a customer has for the business. Another benefit is that you can listen to what the customers are saying.
This feedback is very valuable if you have plans to grow your business (or at best, build up the value of it).

2. Spying on your competition

Connecting with prospective customers is only one part of the equation. Twitter enables you to listen to complaints and customer feedback they may share publicly with the competitors.

Want to really make Twitter marketing do the job? Collect this post in an Excel sheet and do deep evaluation with your team on every week or monthly schedule for future product implementation.

No doubt, compiling data and listening requires time but there are tools which you can use to decrease the time used to finish the process; such as, Hootsuite and Mention.

3. FREE marketing

Just take a moment and craft the 140 character pitch and then with the click of a button, it could reach all your followers that are on the internet. Marketing fees is zero.

You don’t need to pay to make use of Twitter and you don’t need to pay to tweet. Except if you are considering investing in Twitter advertising or certain advance tools to help make your life easier, charges for marketing on Twitter is absolutely zero.

4. Always keep customers informed

If you are running a particular business, you surely understand the significance of keeping the customers updated. Twitter is a good tool to always keep them informed on the latest promotion, sales and information your business is getting.

5. Marketing using Twitter

Twitter is an incredible marketing tool. As you know, tweets are usually indexed by Google and so, it’s useful with regard to search engine optimization.

6. Increase sales by using Twitter

Based on a survey carried out by Constant Contact, 60 percent of followers of a brand are likely to carry out purchases or recommend items after they followed the brand on Twitter. In order to make things juicier, 50 percent of the followers are more likely to sign up or buy services from the brands they usually follow.