Top 10 Tips for Using Twitter

Top 10 Tips for Using Twitter

In the modern world today, Twitter forms one of the most powerful social media platforms for businesses and entrepreneurs to use. It is capable of delivering your brand marketing messages fast and also directly to your specific target audience. If you are not familiar with how to use Twitter correctly then you could be missing out on a number of goodies. Below are some top 10 tips for using Twitter that will be of much help to you in order to get the most out of using twitter for marketing purposes:

1. Share Valuable Content
You should make sure that you draft your content tweets as well as replies in a seamless manner that matches your brand. This will compel people to read your tweets and also click on the links that you share. This will enhance your click-through rates and retweet in a remarkable fashion.

2. Utilize Keywords in your Tweets
Keywords remain to be the driving force that is relevant for web content. They are the backbone for content in blog posts, websites and also twitter. You should use keywords that best describe your industry or business.

3. Ensure your links contain useful content
Ensure that the links you share contain useful content as they will be effective in growing and also retaining followers. This has been found to be more effective that engaging your followers in a conversation. Sharing more useful links usually enables your fan base to grow more than replies and conversations.

4. Use Twitter features to discover what clients need
There are some Twitter tools like the search feature fund in a tool like HootSuite to look for conversations that touch on a problem that your own business can solve. This will enable you to get an insight onto what is on your prospective audience’s mind and get an opening for you to assist them. You can provide a link or a video that will solve their issues effectively. This simple move might lead to you getting more customers in future.

5. Connect to the right People and start tweeting with them
Businesses should focus on how best to implement their Twitter strategy. Your business should focus more on finding people that are relevant and the ones that will follow you. There is no point of having so many followers that do not get you anywhere or anything. Utilize tools like Twellow, Wefollow and Follower Wonk to find the people based in your region and those that are interested in your industry. After getting the right audience, tweet with them by following and engaging in their conversations.

6. Nurture Relationships
You should pay attention when anyone tweets about your business or retweets anything you share. You should never take it for granted when somebody helps you share the word. You should thank them and add them to your private list of tweeters and retweeters. You can also attempt to know more about them in order to nurture your relationships. Check out Lisa Overholt Twitter Account for ideas and tips on how you should set up your Twitter page.

7. Engaging your audience
Ensure that you come up with ways of reaching out to your audience and engaging them. Never set your Twitter feed to operate in auto pilot or push for promotional content. You will get more attention if you make your feed a resource for all your followers.

8. Being helpful
Effective marketing on Twitter usually takes time and takes more than just merely selling and pushing your advert message. You should interact and engage with your consumers consistently. This will make your product or service to remain on top of your mind always and they will come to you when they need your services or products.

9. Using Hashtags to create conversations that center around your brand
Ensure you display your followers’ tweets when they retweet by displaying their tweets on your blog or site. You should create hashtags to challenge your followers to do something which will both be fun and spread your brand message far and wise. This will market your brand effectively.

10. Tweet Links to Your Own Blog
Twitter can be used for lead generation. You can use it as a channel to drive traffic to other avenues that have your content. Ensure you do not go overboard or spammy and this will give you an edge over other brands.
All these are some of the top 10 tips for using Twitter for marketing purposes.

Why Twitter is Great for Your business

Why Twitter is Great for Your business

Business owners are often being encouraged to engage on Twitter. You’ve seen the remarkable things Twitter can accomplish for your business. How loyal followers will increase your visibility and even put you ahead of the competition.

But exactly how true is it?

A number of you may find it difficult to believe considering the amount of Twitter users are a lot less than the level of Facebook users.
Businesses all over the world are using Twitter to get in touch with a bigger target audience. Again and again, Twitter has shown to be an excellent tool, particularly in the sales and marketing world in which revenue is the single thing people are likely to see.

You might still be doubtful and I totally get it. This content is about why Twitter is great for business. At the conclusion of this post, you may change your mind (you’ve been cautioned) regarding Twitter.

1. Connecting with your clients

Sending a possible customer a private text after they’ve followed you is a good way to increase the appreciation and trust a customer has for the business. Another benefit is that you can listen to what the customers are saying.
This feedback is very valuable if you have plans to grow your business (or at best, build up the value of it).

2. Spying on your competition

Connecting with prospective customers is only one part of the equation. Twitter enables you to listen to complaints and customer feedback they may share publicly with the competitors.

Want to really make Twitter marketing do the job? Collect this post in an Excel sheet and do deep evaluation with your team on every week or monthly schedule for future product implementation.

No doubt, compiling data and listening requires time but there are tools which you can use to decrease the time used to finish the process; such as, Hootsuite and Mention.

3. FREE marketing

Just take a moment and craft the 140 character pitch and then with the click of a button, it could reach all your followers that are on the internet. Marketing fees is zero.

You don’t need to pay to make use of Twitter and you don’t need to pay to tweet. Except if you are considering investing in Twitter advertising or certain advance tools to help make your life easier, charges for marketing on Twitter is absolutely zero.

4. Always keep customers informed

If you are running a particular business, you surely understand the significance of keeping the customers updated. Twitter is a good tool to always keep them informed on the latest promotion, sales and information your business is getting.

5. Marketing using Twitter

Twitter is an incredible marketing tool. As you know, tweets are usually indexed by Google and so, it’s useful with regard to search engine optimization.

6. Increase sales by using Twitter

Based on a survey carried out by Constant Contact, 60 percent of followers of a brand are likely to carry out purchases or recommend items after they followed the brand on Twitter. In order to make things juicier, 50 percent of the followers are more likely to sign up or buy services from the brands they usually follow.

The Increased Role of Twitter as a Marketing Platform

The advent of micro-blogging was somewhat anew until the launch of Twitter, which changed the entire concept of online messaging. Previously in online communication email was considered as a central platform to communicate with other members. This was indeed a daunting task since email marketing or communication involves maintaining several rules and regulations. Twitter on the other hand which came as a harbinger of quick communication medium rapidly gained its prominence among all type of users.
The idea of Twitter can somewhat be related to that of the concept of mobile messaging or paging. Registered user can communicate with other members or spread a message within a limit of 140 words. This makes the user think strategically of an effective slogan within the said word limit to attract more people and thus increase popularity.
Be realistic. Yes, it’s important to plan ahead and create a game plan that will form the basis of your Twitter marketing strategy, but all the planning in the world won’t do you any good if your plan is based on either an unrealistic picture of your current situation or of where your business can eventually go. Take stock of your position and make your plans based on those facts. Don’t be clouded by your aspirations. Plan to move forward from the space you occupy.
It ‘s hard to be fruitful with a Twitter marketing campaign, yet it should be possible. Try not to get debilitated! Only go into things arranged with a little know-how and some moxie and you’ll soon be harvesting the prizes of your endeavors.
Start out on your Twitter marketing path from a realistic place. What does that mean? Essentially, that means taking stock of your actual situation regarding your business, your resources, your know-how, and your dedication. Don’t make a marketing plan based on an unrealistic picture of your position, or you’ll be starting off on the wrong foot, and you’ll never get where you want to go.
One of the most important things you need to master when it comes to Twitter marketing is the tweet. Unless you learn how to master the art of the tweet, you’ll never be successful in this form of marketing. If on the other hand, you can learn to write compelling and consistent tweets, you’ll be all set to succeed at Twitter marketing. Don’t let your tweeting fingers go idle for too long, either, or you’ll soon realize that your followers have abandoned ship and moved on to someone else.
Here’s the reasoning behind the need for the consistent tweet is this: Customers want to feel appreciated, and if you don’t have the time to keep them updated via your tweets, what is there to make them think you’ll have a chance to meet their customer service needs down the road? Nothing. You need to bear in mind that Twitter is not a one-way street, either. Get involved by becoming a follower of other like-minded people in your industry, and you’ll find that you open up more doors, more chances to expand your Twitter marketing campaign.
Oh, yes, one last thing: When you market your business on Twitter, it’s important to take advantage of many tools available to you. One of those tools is the many services offered by web promoter Sign up for their newsletter and see what it contains.